Q&A with Imogen Ivy

Q&A With Imogen Ivy

By Imogen Ivy @imogenfkingivy

Why's it important that women have more realistic representation of body types in fashion?

Representation is everything. Accessibility, inclusivity. It’s not an argument, it’s a must. The importance, demand and need for young women seeing themselves represented in media in all shapes, sizes, and cultures is detrimental for uprise in body positivity, body acceptance and identity pride.

How can it impact well being and body image?

As a wittle little fat chubby rockstar gal I was in my childhood and early adult years, I know personally I would have felt far more confident in my body, and I am even going to go as far as saying, not fallen into body dysmorphia at age 17, if I saw representation of my size in the media, in fashion, on social media. Education and awareness = change = normalisation = embracement. The whole world needs more of this, on all levels…

 Your goals in the social media space /message for women?

Uplift, engage, encourage, support, educate. The future is female. Period.

I personally believe women in a societal sense have a lot of unlearning to do. Misogyny runs so deep in our world as so much is wrongly “normalised”. A great example of this is the beauty industry metaphorical question. If every person in the world woke up tomorrow secure, happy and fulfilled with their physical appearance, what would the hit be on the $19 billion beauty

industry? … My goals are to spread light on importance and spread light in darkness.


Do we have a long way to go?

1000000 % But let not that discourage you. The impact of female empowerment has had a monumental impact in the last 100 years. It’s just the beginning. Let that fire you up! Not exhaust. Size inclusivity and sustainability in fashion needs a hard look at it in my opinion. I would also like to see more fat designers curating fat fashion. No point having smaller builds designing for bigger sizes. We

don’t want more floral wrap dresses. We want sexy outfits, range in colours, skin showing options, high end fashion labels parading us, sustainability and ethical brands catering to us, oh and most definitely - stock.

Body neutrality VS body positivity?

Body positivity is a social movement created by Black Women for fat, black, queer and disabled bodies. It challenges the ways in which society presents and views the physical body against the negative body image. The goal of body neutrality is to remove the significance that it is given to physical attractiveness in society. Effectively, it encourages you to accept your body as it is and emphasise on its physical achievements, rather than its appearance. Both are very, very important and go hand in hand in my humble opinion.

Checkout Imogen Ivy on instagram @imogenfkingivy!

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