Why Does Beija Design 3 Different Style Bras Per Range?

Why We Design 3 Different Style Bras Per Range

By Abbie Miranda

Beija’s USP is our X, Y, Z categories wherein we split bra sizes into groups. The X category being designed for AA - C cups, our Y category for B - D and Z, DD - H cup sizes. We believe that designing specifically for the needs of your cup size makes for a really considered, almost tailored bra. At Beija, we believe that every single woman deserves to look and feel beautiful in their underwear, which is why we have created a range of stunning luxurious lingerie across the spectrum, for customers rocking flat chests, medium sized boobs and big cup sizes. The impact that you want in the mirror is the same however big or small you are, that boom “I look good’ lingerie moment.

There is a common misconception that if your cup size is quite flat, you can wear ‘literally anything’ but contrary to popular belief, shopping for the perfect bra can be a real struggle for women with smaller busts. Women with smaller boobs have a whole host of bra fit gripes to deal with and finding a bra that is comfortable and has sex appeal can be hard. Being small-chested gives you the huge advantage of being able to bypass the underwire that so many other women have to suffer, and Beija’s soft yet substantial, non-wired bralette styles are all completely without underwires for maximum comfort. 

Shop the X collection of bras designed for small cups.A mid size cup size, from a B-D cup will have her own personal insecurities in regards to the size and texture of her breasts. Maybe they were a lot bigger in her youth and now deflated? Maybe she is longing for them to be bigger, or smaller but at Beija we endeavour to design specifically to deliver the right level of support and structure and delicacy that will make your breasts look spectacular! A mid size cup may be used to shopping anywhere and everywhere for a bra. But once you’ve tried Beija there will be no going back, and you will feel the difference immediately as you slide into a perfectly fitting Beija bra!

Shop the Y collection of bras designed for bra cup sizes B - D.For many women, bra shopping for a bigger bust can be a minefield. Finding a bra that is both supportive and stylish can be much trickier when your breasts are a DD cup and above. Which is why we have made sure that our range of gorgeous, luxurious and inclusive lingerie includes a range of gorgeous Z-bras that are available in cup sizes DD – H and back sizes 30 - 36. For women with bigger breasts, the goal is to find a bra that integrates support and style seamlessly, and at Beija we don’t believe that you should have to sacrifice fashion for comfort. This is why our beautiful collection of Z bras for larger busts are made using the same luxurious fabrics as the rest of the line, the only difference is the addition of some much-needed technical materials and clever construction to help to give the added support that bigger cup sizes require. 

Shop the Z collection of bras designed for bra cup sizes DD - H, and back sizes 30 - 36.Bravo Beija.Sign up for our newsletter here! And, feel welcome to email us at fitexperts@beija.london for fit, styling and gifting advice.


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