One style does not fit all
Launched in 2016, Beija London is a lingerie and swimwear brand that responds to the needs of different cup sizes. With 3 unique sizing categories (X, Y and Z™) we have created a collection that is beautifully practical, without compromising on style.
Simple design, clever concept
Beija London believes your cup size shouldn’t dictate how you shop for lingerie. Great design belongs to everyone, everyday.
Using the same fabrics throughout each range, we tailor our designs to suit your shape, so style and fit always go hand in hand.
X Category For smaller busts. Always wire free and sized S, M and L.
Y Category Made for cup sizes B - D for those who require a little more support.
Z Category Our fully supported range in DD - H cups.
A new brand with heritage
Beija London is the initiative of sisters Abbie Miranda and Mazie Fisher. Growing up in the family lingerie manufacturing business, with a life long insight into the world of bras, they set out to create a brand that is relatable to many types and sizes of women.
Expert Technical minds ensure perfect fit
With their family business at the backbone, Beija London has access to the world's premier fabric mills and factories, as well as a technical team with over 100 years of combined experience.
Critique is high at all stages of development. Attention to streamlined, ethical and sustainable working processes throughout the supply chain is underpinned through tight relationships with our manufacturers. This is reflected in the detail and high standard of workmanship in Beija London products which feel amazing, perform well and last.
Collections are available to purchase through our online store and our flagship store in London, King's Cross.
Read what our customers say
Fits through your letterbox.
At Beija we are committed to reducing our impact on the planet. We believe in giving products and packaging the longest life possible. Your order is enclosed in a simple paper sleeve, which can be reused and recycled.Learn More