Lingerie | Women's Luxury Lingerie Shop Online & London

I'm not sure on size,
what can I do?

Online Bra Fitting

Free, secure and personal.
Book your appointment today.
Find your fit quiz

For this you will need a rough
idea of your bra size to calculate your bra size.
in store bra fitting

Currently closed (Covid). We have a beautiful shop in King's Cross for you to try on, safely and hygienically.

how does the sizing work?

x bra

Sized S,M,L soft non-wired bralette styles. Designed for smaller cup sizes AA - C.

y bra

For B-D cup sizes, underwired and comfortable to enhance your natural shape.

z bra

For DD-H cup sizes, clever construction, technical fabrics and extra support for the larger cup.

we do bikinis too :)

Get Wet X Bikini Top in Black translation missing: en.products.product.regular_price £50.00

Get Wet Y Bikini Top in Black translation missing: en.products.product.regular_price £60.00

Get Wet Z Bikini Top in Black translation missing: en.products.product.regular_price £60.00

Not sure on size? Book a free online fitting.

"Beija has created a concept that ensures every girl - no matter what her size - can get a bra that feels right for her."

VOGUE

"The hot new brand that believes one bra shape does not fit all."

MARIE CLAIRE

"Beija also offers beautiful swimwear and prides itself on ethical working processes through close relationships with its manufacturers."

REFINERY 29

"When it comes to disrupters, Beija London has broken away from the systematic oppression of ancient size guides."

GRAZIA

"Beija has women's bodies down, thanks to the tailored cut and fit of their tops and bottoms."

COSMOPOLITAN

without sound play with sound

ACCESSORIES

GIFT CARD

ACCESSORIES

GIFT CARD

I'm not sure on size,
what can I do?

Online Bra Fitting

Find your fit quiz

in store bra fitting

how does the sizing work?

x bra

y bra

z bra

we do bikinis too :)

Not sure on size? Book a free online fitting.

"Beija has created a concept that ensures every girl - no matter what her size - can get a bra that feels right for her."

VOGUE

"The hot new brand that believes one bra shape does not fit all."

MARIE CLAIRE

"Beija also offers beautiful swimwear and prides itself on ethical working processes through close relationships with its manufacturers."

REFINERY 29

"When it comes to disrupters, Beija London has broken away from the systematic oppression of ancient size guides."

GRAZIA

"Beija has women's bodies down, thanks to the tailored cut and fit of their tops and bottoms."

COSMOPOLITAN

FOLLOW @BEIJALONDON ON INSTA

ACCESSORIES

GIFT CARD

ACCESSORIES

GIFT CARD

I'm not sure on size, what can I do?

Online Bra Fitting

Find your fit quiz

in store bra fitting

how does the sizing work?

x bra

y bra

z bra

we do bikinis too :)

Not sure on size? Book a free online fitting.

"Beija has created a concept that ensures every girl - no matter what her size - can get a bra that feels right for her."

VOGUE

"The hot new brand that believes one bra shape does not fit all."

MARIE CLAIRE

"Beija also offers beautiful swimwear and prides itself on ethical working processes through close relationships with its manufacturers."

REFINERY 29

"When it comes to disrupters, Beija London has broken away from the systematic oppression of ancient size guides."

GRAZIA

"Beija has women's bodies down, thanks to the tailored cut and fit of their tops and bottoms."

COSMOPOLITAN

FOLLOW @BEIJALONDON ON INSTA

I'm not sure on size,
what can I do?