Our Story
ONE STYLE DOES NOT FIT ALL
Launched in 2016 by two sisters Abbie Miranda and Mazie Fisher, Beija London is a lingerie and swimwear brand that responds to the needs of different cup sizes. With 3 unique sizing categories (X, Y and Z™) we have created a collection that is beautifully practical, without compromising on style.
OUR ONLY GOAL IS TO MAKE YOU FEEL AMAZING
9/10 women who come into our fitting rooms are either wearing the wrong size, are uncomfortable in their bra or are embarrassed about the bra they have on. We’re here to change that. We believe your cup size shouldn’t dictate how you shop for lingerie. Great design and great bras should belong to everyone, everyday.
Using the same fabrics throughout each range, we tailor our designs to suit your shape, so style and fit always go hand in hand.
X Category For smaller busts. Always wire free and sized S, M and L.
Y Category Made for cup sizes B - D for those who require a little more support.
Z Category Our fully supported range in DD - H cups.
A NEW BRAND WITH HERITAGE
Growing up in the family lingerie manufacturing business, with a life long insight into the world of bras, we set out to create a brand that is relatable to many types and sizes of women.
With our family business at the backbone we have access to the world's premier fabric mills and factories, as well as a technical team with over 100 years of combined experience.
EXPERT TECHNICAL MINDS ENSURE PERFECT FIT
Critique is high at all stages of development. Attention to streamlined, ethical and sustainable working processes throughout the supply chain is underpinned through tight relationships with our manufacturers. This is reflected in the detail and high standard of workmanship in Beija London products which feel amazing, perform well and last.
Collections are available to purchase through our online store, John Lewis online and at Peter Jones department store - Sloane Square.
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