This is me – Beija London
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This is me

BEIJA’S CAMPAIGN AGAINST BODY CENSORSHIP

Our latest campaign isn’t only about timeless lingerie, but it is a vehicle for conversation and reform. We are taking a stand against the censorship of our content on social media, questioning the systemic sexualisation of women’s bodies and limiting Beija's reach!

Beija believes women deserve the freedom to express themselves exactly as they are. We believe in a safer world where women are not objectified and where they see their natural selves reflected in the media. Rolls, wrinkles, dimples and ALL.

WATCH THE VIDEO.

OUR BODIES ARE NOT INHERENTLY SEXUAL AND NEITHER IS LINGERIE

The Meta and Google playbooks class our imagery as 'adult content'. We ask, who are the unnamed people who set the rules on what can and can’t be seen, categorising every female body as sexual and implicitly, shameful? Some of our unfavourable digital stats include:

- 217 of Beija’s ads have been refused by Facebook in the past 6 months for 'adult content'.

- Our post that highlighted Breast Cancer awareness was taken down from Instagram, and still denied when we appealed.

- Our cut-out images are regularly rejected as they will link to the page on our website that might show female nipples through the sheer fabric.

THE RULES

Nudity is the number one issue that we’re up against. The nature of our product means that of course, bodies and skin are on show which is necessary to give a real perspective of how the product will look on the body. We don't believe that our imagery is sexual, however Facebook, Instagram, Tiktok and Google define sexual content as:  

- Nudity or implied nudity.

- Female breasts and buttocks.

- Female nipples.

- Excessive visible skin or cleavage even if not explicitly sexual in nature.

- No images focussed on individual body parts, such as abs, buttocks or chest, even if not explicitly sexual in nature.

WHAT CAN WE DO?

The only way to circumvent these rules is to use nipple covers and to heavily retouch our images which is not in line with our brand values; or only to publicise images of non-sheer underwear, which would not represent our products as they look on the body.

Together, if we can change the policies forced upon women's bodies, we will open up a fairer and more equal world where women can healthily express and present themselves in the same way that men can. Without judgement or societal critique.

Let's make some noise! Stand with us and help us make a difference by signing and sharing our petition:

Sign here

WHY WE WANT TO MAKE A CHANGE.

We are fighting for a more responsible representation of the female form. Beija is adamant in our belief that society must change its attitude towards female bodies. We believe that if the female body was seen in its true and natural form all the time, as it is in other cultures, it would not be so intensely eroticised which would in turn, lead to a safer and more equal world.

Enquiries: joanna@beija.london

#ThisIsNotAdultContent #ThisIsME