Blog

By Abbie Miranda We asked our Co Founder and Designer Abbie a few questions about her latest triumph, Freestyle. (Pssst she is wearing it in the photo above) What are the challenges when designin...

By Abbie Miranda Similarly to knowing your eye prescription, knowing your bra size is key for your health and well being. As well as your confidence. Yes, between brands, your size might vary and...

By Abbie Miranda What could be more uplifting than rediscovering the joy of getting dressed after a year in our trusty tracksuits. Back in September designers anticipated that in the post lockdow...

By Abbie Miranda Busting out of our houses and hitting Kings Cross? Lockdown is coming to an end and the best shops in Kings Cross are waiting for you to visit! Spacious, spread out and beautifully...

By Julie Marshall Finding the perfect bikini or one piece can be a difficult task. Not only do we want to feel comfortable and supported, but we want to also look great! Things can be even more fru...

By Imogen Ivy @imogenfkingivy Why's it important that women have more realistic representation of body types in fashion? Representation is everything. Accessibility, inclusivity. It’s not an argum...

Jo Peach So, you can absolutely put on a bra whatever way you want! There is not necessarily a right or wrong way to go about it. Of course it must be mentioned from the outset, that mobility does...

  Jo Peach More and more people are leaving underwires behind and embracing the comfort and feel of non-wired bras. If properly fitting, a non-wired bra should be as supportive as its underwired co...

By Abbie Miranda Why Beija are boycotting nudes! First things first, our skin tones are all completely diverse so to find a nude bra that matches our colouring is not an easy task. Secondly they ...

By Abbie Miranda Although we are all different shapes and sizes, and have varying experiences with our bras, all Beija bra fitting appointments follow the same steps. First, our fitter will ask yo...

By Abbie Miranda To start off the day it’s Brunch at Caravan. Caravan is one of my favourite coffee shops in Kings Cross, and their food is incredible too. There are so many options on their brunc...

By Abbie Miranda 'Women are survivors and explorers, and bring things forward' - Helmut Lang.  This season we are inspired by the See Red movement, and their political feminist posters from the 7...

By Abbie Miranda I’m often asked by customers ‘are underwires bad for me?’, or ‘should I be wearing an underwired bra?’, and the simple answer is- you can really wear whatever you want! There is n...

What's your role at Beija? Head of design and co-founder with my sissy Mazie. What do you love about lingerie? Good fitting underwear just makes you feel happier and more content in the body that y...

By Abbie Miranda 1. SHOPPING Safe to say half of us have developed an online shopping addiction during lockdown. But what I really can’t wait for is to go actual shopping. There's nothing like goi...